The store includes national brands and the 365 organic line, plus lots of automated tech.
Grocery Outlet Opens in Irvine - Orange County Zest
Fresh opens in Mission Viejo – Orange County Register
Interior pics of the Fresh store at the Marketplace : r/irvine
Fresh opens in Mission Viejo – Orange County Register
Fresh grocery store opens at Irvine Market Place – Orange County Register
Fresh grocery store opens at Irvine Market Place – Orange County Register
Panoringan: Fresh 101 - A Comprehensive Guide to OC's Tech-Savvy Grocery Store
A new Fresh opening in east Pasadena appears close to reality – Pasadena Star News
Bristol Farms Newfound Market concept in Irvine announces closure – Orange County Register
Irvine's grocery stores offer a wealth of world cuisine: Some tips on what to buy – Orange County Register
Retail-restaurant roundup: Farm Direct closes in Irvine becomes Zion Mart; King Lobster in Orange closes – Orange County Register