LEGO's comeback: From nearly bankrupt to a $6 billion empire
The LEGO brick may not look like much, but it's the cornerstone of the $6.25 billion Danish company. Today, LEGO's blockbuster portfolio includes collaborations with The Beatles, Star Wars, and Frozen, a mega-hit movie franchise and 8 LEGOLand theme parks. A toy that was once thought of for little boys now sees its largest growth from girls and adults. But in the early 2000s, the company made several missteps and came extremely close to declaring bankruptcy. Here's how LEGO reclaimed its status as one of the most successful toy companies in the world.
The LEGO brick may not look like much, but it's the cornerstone of the $6.25 billion Danish company. Today, LEGO's blockbuster portfolio includes collaborations with The Beatles, Star Wars, and Frozen, a mega-hit movie franchise and 8 LEGOLand theme parks. A toy that was once thought of for little boys now sees its largest growth from girls and adults. But in the early 2000s, the company made several missteps and came extremely close to declaring bankruptcy. Here's how LEGO reclaimed its status as one of the most successful toy companies in the world.
How LEGO Rebuilt Its Empire Brick by Brick
Toys For Christmas 2021 [Toy Buzz List of Wish List Toys]
Brick by brick, Lego keeps on building - The Hustle
LEGO's Comeback: From Nearly Bankrupt To $6 Billion
The Rookie Who Saved The Lego Empire, Inside The Storm
LEGO's Comeback: From Nearly Bankrupt To $6 Billion
LEGO's comeback: From nearly bankrupt to a $6 billion empire Here's how LEGO, once on the brink of bankruptcy, reclaimed its status as one of the most successful toy companies in
LEGO's comeback: From nearly bankrupt to a $6 billion empire Here's how LEGO, once on the brink of bankruptcy, reclaimed its status as one of the most successful toy companies in
How LEGO went from Bankruptcy to $11B Brick Empire
How LEGO Rebuilt Its Empire Brick by Brick
Is LEGO making a comeback so big that it will be bigger than it ever was? - Quora
30 Comeback Stories That Will Inspire You 2024
How Lego Made a Huge Turnaround
Businesses That Made a Comeback After Almost Closing for Good
LEGO's Remarkable Journey: From Humble Beginnings to Billion-Dollar Success — Eightify
