The launch of Fenty Beauty highlighted the importance of inclusive marketing, which jolted the industry and shifted the beauty landscape. Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story.
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How Rihanna's Fenty Beauty delivered 'Beauty for All, fenty beauty
How Rihanna's Fenty Beauty delivered 'Beauty for All, fenty beauty
Rihanna's Fenty Beauty Earned $72 Million and 132 Million Views in Just the First Month, Proving Inclusion Is Good for Business