How Michael Jordan Became a Billion-Dollar Brand - Boardroom

How Michael Jordan Became a Billion-Dollar Brand - Boardroom

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Learn how Michael Jordan leveraged his worldwide cachet during his Last Dance season to launch a billion-dollar brand off the court. Headed into the 1997-98 season, $33.1 million was enough salary to secure Michael

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How Michael Jordan Became a Billion-Dollar Brand - Boardroom

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How Michael Jordan Became a Billion-Dollar Brand - Boardroom

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