Theo Müller Group agreed to cut their losses and decided to exit their five-year-old joint venture with PepsiCo to take over the yoghurt business in the United States. The major cause of their demise was a lack of consumer insights and attention to package design.
Müller yogurt introduces ice cream-inspired flavors, 2015-02-23
White Velvet: Müller's yogurt revolution - Scottish Local Retailer
Playing With Your Food: Müller's Way of Reinventing Yoghurt
Müller launches new packaging to cut 500 tonnes of plastic, News
Muller yogurt brings back 90s cult favourite – and fans will be excited - Daily Star
Muller Quaker Dairy JV ends, $206m Batavia yogurt plant shuts
My kids tried Müller Corners against Aldi's Split Pots and it will save me a fortune - Zoe Chamberlain - Birmingham Live
Muller recalls 14 yoghurts over fears they contain small pieces of metal
Müller adds Pretzel Party variant to Corner Creations yoghurts line, News
The Demise of Müller Yogurt - Package InSight
iF Design - Müller US Redesign
Muller, PepsiCo exit US yoghurt JV - Just Food
Illusory Yogurt Billboards : Muller Yogurt
Müller Corner Re-Launch
Muller UK & Ireland hit by inflation, but claims progress