Lana Del Rey billboard in Tulsa generates buzz

The music artist could have promoted her album in any city. She chose to put up only one billboard — in the hometown of an ex-boyfriend.
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Just saw a Lana billboard in my town ?! : r/lanadelrey

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Lana Del Rey promotes new album with one billboard — in ex's hometown

Lana Del Rey only used one billboard to promote her new album and put it in her ex's hometown

Anna Bager on LinkedIn: Lana Del Rey promotes new album with one billboard — in ex's hometown