When it comes to learning from leaders in the cosmetic industry, there are few stories more amazing than that of Dr. Squatch. It specializes in marketing cold-pressed, natural soaps to men, and quickly became a very popular brand. Grossing $100 million in profits during 2020, this small company tapped into a market typically uninterested in the purchase of natural cosmetics: men in middle America. Here’s how Dr. Squatch did it.
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