Scent-based flavoured water company air up targets US market

Germany-based flavoured-water company Air Up is launching in the US market, following two successful funding rounds and backing from PepsiCo.

Air Up: German Innovation For Flavourful Hydration ~ Flavour Fusions

Scent-Based Water Bottles : air up

air up® Starter Set

Fab or fad? Scent-based system aims to fool your brain into thinking your plain water is flavoured – The Irish Times

Scented Oil Refill Air Freshener - Lavender & Bergamot - 1.3 Fl Oz/2pk - Everspring™ : Target

More brands are launching expensive fragrances for babies & kids

Air Up Flavored Water Bottle Scent Up Water Cup Air Flavored Sports Water Bottle Suitable For Outdoor Sports Fitness Water Cup - AliExpress

air up's Recipe for Success: Dazzling Growth and 8-Figure Revenue - Bigblue Blog

Air Up Water Bottle Review: Its Smelly Gimmick Really Stinks