BMW's new flat logo is everything that's wrong with modern logo design - The Verge

What the hell is happening in the BMW design Labs? I'm sure this new 2 Series drives amazing, but the design is atrocious, almost worst then the 4 Series grills IMO

Wondering why brands are updating their logos to flat design? We have the answer for you!

BMW Starts the Decade With a Flat New Logo

Wondering why brands are updating their logos to flat design? We have the answer for you!

Why a Flat Logo Design is for You

BMW's new logo designed to 'future-proof' the brand - Drive

Ready to Redesign Your Logo? Here's How Big Brands Did It

Corporate Brand Logo Evolution of Automobile Groups - Team-BHP

BMW's new flat logo is everything that's wrong with modern logo design : r/cars

BMW - Wikipedia

BMW delves into history as it unveils first new logo since 1997