The reusable water bottle company built its brand through performance marketing and clever TV ads, but after losing ground to competitors it is changing that approach.
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Understanding Consumer Behavior (Part I) - The Cambridge Handbook of Marketing and the Law
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Dale W. Harrison on LinkedIn: ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ณ๐ณ๐ฒ๐ฐ๐๐ถ๐๐ฒ๐ป๐ฒ๐๐ ๐๐. ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ดโฆ