People prefer to play virtual slot machines that provide casino-related cues, such as the sound of coins dropping or symbols of dollar signs. Cues associated with money and winning makes virtual slot machines more attractive and bigger wins more memorable.
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How Did We Get So Obsessed with Streaks?
I get duped by eternalism in a casino
Inside the Brain
Full Credited Responses: The Next 50 Years of Digital Life, Imagining the Internet
Games in the Brain: Neural Substrates of Gambling Addiction - W. Spencer Murch, Luke Clark, 2016
Illusion Control - FasterCapital
How does artificial intelligence affect the quality, attractiveness, and interest in slot machines and online casino games? - Quora
The Near-Miss Effect
How does artificial intelligence affect the quality, attractiveness, and interest in slot machines and online casino games? - Quora
How lights and sounds encourage risky behavior
Games in the Brain: Neural Substrates of Gambling Addiction - W. Spencer Murch, Luke Clark, 2016
Understanding gambling addiction, MIT News
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