Coca-Cola pulls plug on energy drink, 2021-05-17

ATLANTA — Coca-Cola Energy, the Coca-Cola Co.’s attempt to draw new consumers to the energy category, has fizzled out. The Atlanta-based beverage giant announced May 14 that the company is discontinuing the product in North America a little more than a year after hitting the market. “As we emerge stronger from the pandemic, our strategy is focused on scaling big bets across a streamlined portfolio and experimenting in an intelligent and disciplined manner,” said Alex Ebanks, senior manager of business and brand communications – North . . .
Coca-Cola Energy discontinued in North America; company to focus on scaling ‘big bets.’

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Coca-Cola to discontinue Coca-Cola Energy in North America: a case of poor timing or clashing brand identities?

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