Pepsi hopes to add some fizz to its beverage lineup with SodaStream purchase

“It’s the razor and blade system,” said one analyst. “This plays very, very well to the way millennials and Gen Z are thinking and buying today.”
PepsiCo’s purchase of SodaStream reflects a shift towards healthier, more environmentally friendly offerings.
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SodaStream® Pepsi® Beverage Mix (440ml, Pack of 4) : Grocery & Gourmet Food

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Pepsi hopes to add some fizz to its beverage lineup with SodaStream purchase

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Fizzing-Up Carbonates

Sodastream Bubly Drops - Variety Pack - 6pk/1.36 Fl Oz : Target

Sodastream Pepsi Beverage Mix - 60 Fl Oz/4pk : Target

Sodastream Bubly Drops - Variety Pack - 6pk/1.36 Fl Oz : Target

Pepsi Analysts Question SodaStream Synergies, Strategic Fit - Bloomberg